6 Steps to Creating a Lead Generation Plan

Lead generation is an important part of running a business successfully. A business could not exist for long without lead generation. There are many ways to get leads for the business but without a proper lead generation plan it is very difficult to receive leads for your business. This is why every business needs a lead generation plan.

You might need an effective lead generation plan to succeed with your lead generation process. To help you with creating a proper plan for lead generation campaign, we are sharing here the steps you can follow to create a perfect process of lead generation for your business.

Step 1. Determine Requirements

You have to determine your needs first to create a successful lead generation campaign. Decide what target you want to achieve and what you need to show your visitors who visit your site during the campaign. Make your landing page optimized and fast to load, decide how you’ll capture the email or other details of visitors to generate leads for your business.

Step 2. Choose Email Service Provider

Choosing an email service provider (ESP) is also an important task you need to do for your lead generation planning. Before choosing a service, look out for a service that is easy to use and have the essential features you want. You’ll be needing features like maintaining subscriber profiles, creating email lists and segmenting them, automation, etc.

Step 3. Plan Email Marketing

Now as you have chosen email service provider, it’s your turn to plan how you’ll use the email marketing strategies. With email marketing, you will interact with leads, grow your list and engage your leads by sending them useful content. This will also help you build your brand and increase the engagement with leads which ultimately useful in converting customers.

Step 4. Collect Email Address

Collecting email address is required to increase lead generation from your landing page. You should ask your website visitors to sign up / subscribe for your email list. It should be easy for your visitors to subscribe you, and you can ask them multiple times to increase the chances of opt-in. You can try attention grabbing pop-up or opt-in boxes on your website for that.

Step 5. Track & Analyse Metrics

Measure your analytics regularly and track your campaign’s performance to know what can be improved. You can use your email service provider’s analytics feature for this. You get to know about subscription rate, open rate, click through rate, etc by checking the analytics and this help in improving the performance of your lead generation campaign.

Step 6. Use A/B Testing

As you know the insights and interests of your audience, you must try landing page A/B testing or split testing. You can A/B test different elements on your landing pages or can also split test with your email campaigns. This help boosts your marketing campaign’s performance and you get to know more about how you can increase conversions.

These are the important steps you must consider while creating your lead generation plan. By following these steps, you will definitely improve the performance of your campaign and generate more leads for your business.