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5 Landing Page Strategies to Increase Conversions



Landing page is the entry point where visitors landed, it is an important page for any business who wants online lead generation. The single main purpose of a landing page is to convert visitors and generate leads for the business. Conversion can be of various forms such as signing up for a free trial, subscribing for the newsletter, filling up the contact form, etc.

Conversion rate is a very important factor for deciding that landing page is effective or not, the higher the conversions, the higher your success with a landing page. That’s why creating a landing page strategy with considering major elements of the page is essential in order to increase landing page conversions. Let’s check out five landing page strategies for higher conversions.

1. Write a Compelling Headline
The headline is the most important part of your landing page as it is the first element which is seen by the visitors as soon as they land on the page. Headline should be catchy which grab attention of the visitors and make them stay on the page. Try to create specific and promising headlines to make visitors interested in.

2. Use Clear & Prominent CTA
Focusing on your call-to-action is essential to catch visitor’s attention. You need to create a clear and prominent CTA with the attractive design and color combination that matches with your theme. Talk with the user directly by using positive determiners such as ‘Start Your Free Trial’.

3. Show User Testimonials
According to stats, 92% of consumers read online reviews and 40% of them form an opinion after reading one or three. People buy or at least think of buying a product after reading the testimonials and reviews. That’s why showing testimonials, client logos, reviews, etc. increase the conversions of your landing page.

4. Reduce Form Fields
Your lead capture forms are the major part of landing page conversions. You get a lead after visitor fill the form but what if visitor left because of too many fields to be filled? To prevent this, always limit your fields to a minimum, use only essential fields and reduce the required filled.

5. Create Urgency
Urgency prods people to act quickly. It tells them that they will miss the deal if not act right now. Creating urgency can be a good strategy to increase your landing page and website conversions. You can add elements on your landing page that create such feel of urgency, for example, timer.

So these are the strategies which can be very useful in boosting conversions and increasing sales on your landing pages. Sometimes it's hard to keep your visitors engaged on the site but using the right tactics and great UI & UX, you can do it easily.

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